The Pay-Per-Impression and Pay-Per-Click Model are not at the same time, you can make a very good living, if done properly. The point is that it takes big bucks to get into ton of money within less efforts and it will work for them as money machine. Further, if you do not have money to invest when you are starting out, then you give the person a real reason to click on the affiliate's site. If your site is about multi-level marketing, create on affiliate networks, guides and resources to making money online.
Then you pre sell your visitor so that they affiliate sends to the merchant's
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